OVER 60 CELEBRITIES PARTICIPATE IN CHARITY PROMOTION LAUNCHED BY BROOKLYN BASED T-SHIRT COMPANY NOPOOH

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Last week nopooh was at the MTV Movie Awards giving away free t-shirts for charity, hobnobbing with celebs, and taking lots of pics. In this promotion, we’re giving away the proceeds from sales of all t-shirts worn by celebrities at the event to their chosen charities, which include Ride for Autism, the Red Cross, Special Olympics and World Fit for Kids. Celebrities in attendance included Erin Murphy of Bewitched, Kevin Sorbo of Hercules, Brad Sherwood of Whose Line is it Anyway and Heath Pearce of Chivas USA.

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It is very difficult to know when to let a loved one go.  When the loved one is a pet, the answer is: when there is suffering (the pet is suffering, not the owner).  When the loved one is human, there are generally laws and doctors to provide advice and guidance, not to mention fears of incarceration.  When the object of affection is a beloved graphic t shirt, well past its prime, beauty may well be in the eyes of the owner, not the beholder.

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Step Brothers, 2008, starring Will Ferrell and John C. Reilly, wins hands down as the best movie featuring graphic tee shirts.  The simple plot: two 40 something live-at-home slackers end up roommates when their single parents marry.  They squabble, act and dress like ten year olds with a tremendous assist from their brilliant wardrobe, which prominently features vintage graphic tees, usually reproductions, since Ferrell is 6’4” and many of the original tees were women’s or children’s sizes.

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